A Swiss company for dive centers, run by someone who has sold dives for a living.

The founder

Joel Perrenoud founded Diviac in Zürich in 2012. It started as a dive logbook and, two years in, became the booking platform for dive travel — 45 people in nine countries, customers from every continent, a Trustpilot score above 4.5, and sales from zero to $25 million in five years. PADI Worldwide acquired it in 2017. It runs today as PADI Travel.

Joel stayed on as Managing Director of PADI Travel, then as PADI's Chief Product & Digital Officer, responsible for every PADI web property and app and for the product, user-experience and learning teams behind them. Before diving, he ran a European recruiting business, turned around a Swiss technology staffing unit, invested in private equity, and consulted at McKinsey in San Francisco. He holds an MBA from Harvard Business School and is a Swiss and British citizen, fluent in English, French and German.

Why Terasano

Ten years on both sides of the dive booking — as the platform that took the commission, and as the certifier whose members paid it — taught one thing above all: a dive center's website is where the booking is won or lost, and most of them are built for a web that is ending.

Search is becoming a conversation. Assistants recommend whoever they can read, verify and book; everyone else isn't in the answer. Dive centers, unlike publishers, have nothing to lose from being read and everything to gain from being booked. Terasano exists to make every PADI center readable and bookable in that world — without asking owners to become web designers.

Swiss-built

Terasano is a brand of Swideo GmbH, based in Zumikon near Zürich. Swiss-built means what it usually means: careful, precise, and still working years from now. It also means your data sits under Swiss and European privacy law, and that when you write to [email protected], the founder reads it.