Your shop, surfaced.
Get found. Get booked.
Terasano builds websites for dive centers — the kind that Google, AI assistants and booking agents can all read.
Divers don't search anymore. They ask.
For twenty years, being found meant ranking on Google and earning the click. Now people ask an assistant — "where should I do my Open Water in Utila?" — and take the answer. There is no page of ten links to be on. Either the assistant knows your shop, or it doesn't.
And assistants read far more than they send back. On most sites, AI crawlers already visit many times more often than the people those assistants refer. Being readable to them is the whole game.
Search results, 2015
AI answer, 2026
Where should I do my Open Water in Utila? Small groups, English-speaking, next week.
Coral Bay Divers fits: groups of four at most, courses taught in English, Open Water from $420. The next start with space is Tuesday. Want me to hold two places?source: coralbaydivers.com — structured data, live availability
Does your shop get surfaced in AI answers?
Find out with a gap reportBooking has changed twice. It's changing again.
Each shift changed who captures the customer, and rewarded the operators who moved first.
Offline
- Walk-ins at the shop
- Phone, fax, travel agents
- Printed guides and brochures
Discovery: word of mouth
Online and mobile
- Websites and Google search
- OTAs and marketplaces, at 20–30% commission
- Mobile booking, reviews, social
Discovery: search rankings
AI-mediated
- Assistants answer, compare and recommend
- Conversational, multi-constraint questions
- Agents increasingly complete the booking
Discovery: being the answer
The rails for agents to pay and book are being laid right now: OpenAI and Stripe's checkout protocol, Google's Universal Commerce Protocol, Shopify storefronts inside ChatGPT and Gemini. In travel, Expedia, Delta and Hilton are launch partners. Consumer volume is still early — which is exactly when the defaults get set.
Can an AI agent book a dive with you today?
Check with a gap report
Publishers block AI because they sell attention. You sell dives.
An assistant that books you isn't taking anything from you. It's a channel — one that costs less than the 20–30% you already pay an OTA for the same customer. The right posture for a dive shop is to be as readable as possible, while it's still free.
We move your site onto an AI-ready one.
You keep your content, your photos and your domain. We rebuild it on a template that people and machines can both read — and you review, you don't write. Here is what "AI-ready" means, in the order a diver's journey runs.
Machine-readable truth, and answers worth finding
Courses, prices, hours and location as structured data — plus the content assistants actually quote: FAQs, dive-site guides, course explainers. Structure without content is found by nobody; content without structure is found unreliably.
Every buildTrust an assistant can verify
Your PADI listing, reviews, safety information and policies — proof you cultivate but can't write yourself, published where an agent can check it before it recommends you over the shop next door.
Every build, review engine on GrowthLive availability
Spots and start dates published as they change, so "is there space on Tuesday?" gets a real answer instead of "email us".
With your booking system connectedBookings an agent can complete
An assistant can reserve through the system you already use — FareHarbor, Bókun or PADI Adventures — with no new tool for you to learn.
Performance planThe same course page, both ways
Open Water Diver
4.9 from 212 reviewsPADI listing verifiedDAN emergency plan on file
// what an assistant reads — JSON-LD { "@type": "Course", "name": "Open Water Diver", "provider": { "@type": "LocalBusiness", "name": "Coral Bay Divers", "memberOf": "PADI 5 Star Dive Center" }, "inLanguage": ["en", "es"], "offers": { "price": "420", "priceCurrency": "USD", "availability": "InStock" }, "hasCourseInstance": { "startDate": "2026-09-08T09:00-06:00", "remainingAttendeeCapacity": 2, "maximumAttendeeCapacity": 4 }, "aggregateRating": { "ratingValue": 4.9, "reviewCount": 212 } } // /llms.txt # Coral Bay Divers > PADI 5 Star dive center in Utila, Honduras. - Courses and prices: /courses - Live availability: /products/availability.json - Safety and policies: /safety
What to expect.
A dive, basically. We go down, do the work, come up carefully, and surface with your new site. You're never asked to fill in a form or write a page.
-
Send your address
Paste your website. That's the whole form.
-
Gap report
Within a few days: what machines can read today, what's missing, what it would cost. No obligation.
-
We migrate and build
Every page, price, photo and schedule moves onto the new template. Nothing to fill in.
-
You review
Walk through the draft. Tell us what's off. We fix it.
-
Launch
Live on your domain. The old site stays up until the switch.
-
Keep it current
Tell us what changed, approve the draft, it's live. Monthly report on Growth and up.
After launch, edits happen in chat.
Tell us what changed. You get a draft to approve — nothing goes live without you.
How the platform worksPrices on the page, not in a call.
Two parts, always: a one-time build that gets you live, and a monthly plan that keeps you the answer. Founding clients get pilot pricing, and we say so on the invoice.
The build
A fixed price to move your existing site onto the new one, sized by how much you publish. Migration is included — you review, you don't write. Paid in three parts: deposit, launch, and 30 days after.
One location, core courses and fun dives.
Full course catalogue, trips, staff and a blog.
Several locations or languages, liveaboards, the lot.
The plan
What happens after launch. Every plan keeps the site fast, safe and current; the higher plans add the work that gets you found and booked more often.
Your site stays fast, safe and correct.
- Hosting on Cloudflare's network, security and daily backups
- Booking embed kept working through vendor changes
- Edits by chat, fair use: tell us what changed, approve, live
- Structured data and llms.txt kept to current standards
- Uptime and performance monitoring
Know where you show up, and show up more.
- Everything in Essential
- Monthly AI visibility report: what Google and assistants see, and which agents visited
- One new page or article a month, written for people and quotable by assistants
- Review requests sent after every dive, published where agents can verify them
- Works from day one, no system access needed
Less admin, more repeat guests.
- Everything in Growth
- Guest paperwork portal: medical, waiver and certification check before arrival, with a clearance dashboard
- Re-engagement campaigns to past guests
- Agent gateway: bookings an assistant can complete through your booking system
- One extra language kept in sync
- 30-minute onboarding checklist, optional API connection
Extras: additional languages $19 a month; one-off Studio projects for design, photo or ads. Pay a year up front and save 10–15%.
Does it pay for itself? One $500 course booked with you instead of through a 20–30% commission agency covers Growth for a month.
Photo: Stefan Andrews / Ocean Image Bank From the founder of Diviac, and PADI's former head of product and digital.
Joel Perrenoud founded Diviac in 2012 and grew it into the largest online platform for booking dive travel — the one PADI acquired in 2017 and runs today as PADI Travel. He went on to lead PADI Travel and then, as Chief Product & Digital Officer, every PADI web property and app.
Terasano is the site he would have wanted every member center to have: easy to keep current, and impossible for the next generation of search to miss.
Read the full storySee what AI assistants can and can't read on your site.
Paste your address. Within a few days you get a short report, written for owners, not developers.
- What Google and AI assistants currently see when they look at your shop
- Where your courses, prices and availability go missing
- What it would take to fix, and what we'd charge